locum

There is a company in Sweden called locum, which operates medical wards.They decided to place an ad to celebrate Christmas and the new year.

The copywriter at the ad agency said "Why not replace the 'o' in locum with a heart?". You know, cuddly and all.

See result below.

The coolest thing was the comment from locum's boss when the papersinterviewed him about the mistake. "Ah, well. These things happen. And if it helps to fill our maternity wards we don't mind."


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